Digital Marketing Manager
OUR STORY AND HOW YOU CAN HELP CONTRIBUTE
Everything But The House (EBTH) is a revolutionary marketplace, making it easier to find or sell secondhand goods, headquartered in Cincinnati, OH. EBTH was born out of a passion for helping people via a full-service approach to consignment; revolutionizing how homeowners, estate managers, dealers and collectors connect with a world of shoppers seeking rare and wonderful things. Each day the global auction platform unleashes an ever-changing assortment of art, jewelry, fashion, collectibles, antiques and more, all with a starting bid of $1.
EBTH aspires to be the first stop for secondhand online. We stand behind our work and offer every customer the “EBTH Promise”. If we don’t uphold our end of the bargain, we’ll do our best to make it right.
The Digital Marketing Manager is responsible for overseeing marketing strategy, analytics and execution across digital outlets to drive shopper acquisition and e-commerce growth on EBTH.com and support online direct response and lead-generation marketing for EBTH’s home service and consignment business.
As a dynamic company, we move fast and seek to continuously improve – and while this will be a very demanding position, you’ll be surrounded by a passionate team of individuals who are dedicated to the common goal of drastically changing the way personal property is sold, bought and moved across the country – and we have a lot of fun while we’re doing it. We’re proud of our journey and we’re eager to share our story with shoppers, clients and consignors across the world!
Discover everything uncommon at EBTH.COM.
TASKS YOU'LL BE JUGGLING:
- Lead the digital media planning for all shopper awareness and acquisition campaigns at EBTH to drive rapid, high-ROI growth based on aggressive channel-specific ROI targets.
- Directly manage key strategic digital platforms and other vendor relationships including Google, Bing, Facebook, Instagram, LinkedIn and Braze.
- Collaborate with internal teams to develop and execute supply acquisition campaigns to deliver the needed inventory within budget requirements.
- Collaborate with internal and external creative resources to develop advertising and content assets to support campaign objectives.
- Innovate new programs to reach potential customers, including strategic partnerships and breakthrough digital advertising, SEO/SEM, Email and content.
- Continually test and innovate within acquisition channels to optimize existing campaigns and develop new programs to increase profitability and growth.
- Maintain and expand deep understanding of the digital marketing space.
- Build, manage and execute content in support of inventory and shopper acquisition.
- Establish and communicate channel, product and campaign level KPIs.
- Manage social media and design outputs.
CREDENTIALS WE ARE SEEKING
- 3 - 5 Years of Digital Marketing experience.
- Must have a strong knowledge of and experience with:
- Google Platforms - Adwords, Analytics.
- Facebook - Business Manager, Creator Studio.
- Braze or ability to learn the robust email marketing platform.
- Email marketing strategies and campaign management.
- Strong conceptual skills, copywriting ability and willingness to execute content and creative.
- Adobe Creative Suite capability is a plus.
We are not providing relocation for this position and are only accepting applications for candidates who are located in Ohio and/or the Cincinnati, OH metropolitan area.
We are an equal opportunity employer with a commitment to diversity. All qualified individuals are encouraged to apply.
Applicants must be authorized to work lawfully in the United States for EBTH. EBTH does not provide sponsorship at this time.
